GET TO KNOW HIM
CHALLENGE
It’s a sad truth that most people are only concerned about their relationship with God when they need desperately need something. Often this happens in what they think might be the last moments of their lives.
SOLUTION
We went to the JHB Skydiving Club and placed our message where someone who might very possibly be “saying their prayers” would see it. Our giant ‘billboard’ was visible from over 2 000 ft and seen by over 4 800 skydivers monthly.
We also placed the message on motorway off-ramps at the base of hijack hot spot signs, as a daily reminder to commuters.
