A SHOE BROCHURE IN CASE OF EMERGENCY

CHALLENGE

People Opposing Women Abuse needed to reach abused women secretly and safely, to provide them with an exit strategy and emergency plan of action.

SOLUTION

We designed a POWA pamphlet and disguised it as a high-end shoe brochure, something that would interest women but that men would never notice. 50 000 of these brochures were distributed in and around Nine West stores, at point of purchase, and with every pair of shoes sold.

Loerie Awards - 2013 Silver “POWA / Nine West: Shoe Brochure in Case of Emergency”
D&AD - 2013 In Book “POWA / Nine West: Shoe Brochure in Case of Emergency”
Assegai - 2013 Gold “POWA / Nine West: Shoe Brochure in Case of Emergency”