HALLOWEEN SLEEPOVER

CHALLENGE

As Africa's largest TV broadcaster. We own horror every Halloween. But there's a whole generation that would rather watch cat and fail videos.

SOLUTION

So we created something just for them. An interactive horror experience, live on Social. Where three contestants were forced to watch some of the scariest films known to man, all inside an abandoned hospital. Every emoji the viewers posted, dynamically changed the storyline making sure our contestants were scared for nine solid hours.

Bookmark Awards - 2018 2x Silver “Halloween”
Loerie Awards - 2018 Live Communications Craft Award, Art Direction “Halloween”
Promax Awards - 2018 Gold Best Use of Digital/Social Media “Halloween Sleepover”
Assegai Integrated Marketing Awards - 2018 Gold Social Media “Halloween Sleepover”