LOOK LIKE A CELEBRITY

CHALLENGE

To promote the star treatment that Beauty In The Mews provides: Brazilian and Hollywood waxes.

SOLUTION

We took our inspiration from young Hollywood stars who “go commando” in public and made an interactive leaflet. Potential clients could use their own fingers to replicate those exquisitely hairless private parts. The salon took over 57 appointments relating to the promotion over two weeks. That comes in at R11 970, – a significant return on investment.