HOMEGROWN ART, HOMEGROWN BEER.

CHALLENGE

Castle Lager is proudly and unwaveringly South African. How do we demonstrate that this distinctive beer is grown and produced right here?

SOLUTION

We brief four local artists, each unique in their own way, to interpret one of the four Castle Lager homegrown ingredients – maize, hops, barley and water. These one-of-a-kind artworks transpired into limited edition cans, celebrating our local flavour that’s brewed to satisfy a uniquely South African thirst.